Fashion Projects & Production
The Style Plug
The Style Plug
Fashion Marketing • Experiential Retail • Brand Strategy
The Style Plug was a concept developed to bridge the gap between digital fashion brands and in-person experiences. Inspired by the idea that shopping should be social, immersive, and community-driven, the concept transformed online retail into curated fashion events where discovery, storytelling, and meaningful connection took center stage.
Designed as both a marketing platform and experiential retail model, the project explored how emerging brands could engage new audiences through thoughtful curation, brand partnerships, styling, and interactive events. More than a shopping experience, The Style Plug envisioned fashion as a catalyst for creativity, conversation, and community.
FASHION SHOW PRODUCTION & STYLING
Elevated Artistry
Fashion Show Production • Creative Direction • Event Design
Elevated Artistry was a fashion showcase created to celebrate fashion as a form of artistic expression—highlighting the beauty of design through style, movement, color, and craftsmanship. Hosted at the Artwork Network Gallery in Denver, Colorado, the event brought together emerging local designers to increase visibility for their collections while demonstrating the connection between fashion and the visual arts.
Produced in support of Dress for Success, the event also served a greater purpose by raising awareness and collecting professional clothing donations to empower women entering or reentering the workforce. The evening featured a curated runway presentation, live DJ, hors d'oeuvres, wine, and an immersive gallery atmosphere designed to foster creativity, community, and meaningful connection.
As Creative Director, I led the concept development, event curation, styling, and production alongside my team, shaping an experience that celebrated both creative talent and social impact.
PERSONAL STYLE STRATEGY
Personal Style Strategy
Creative Direction • Personal Branding • Wardrobe Strategy
This project focused on developing a personalized style strategy for a social media influencer seeking to define and elevate her visual identity. Through collaborative discovery sessions, I explored her lifestyle, creative goals, audience, and the types of environments she regularly appeared in—from everyday content to special events and brand collaborations.
The result was a curated style deck that established a cohesive fashion direction, complete with wardrobe recommendations, visual references, color palettes, silhouettes, and outfit concepts tailored to her personal brand. More than defining what to wear, the process provided a clear framework for expressing authenticity, building confidence, and creating a consistent visual presence across digital and in-person experiences.